This is a track which relies greatly on a shtick, if you will. Yes, that is in truth named “If U look for Amy”. And as with other conventional pop songs, the title renders an appearance in the chorus. But as soon as Britney says it she go so yes, really fast, in a method in which “if you seek Amy” in reality comes out sounding favor is ‘F-*-*-K me’.

Yes, that is in reality a moderately-clever gimmick, but one that didn’t acquire by critics at all. For instance, the Parents tv Council tried to shut the monitor down. Indeed for every little thing unknown reason countless parents at the moment were still under the impression that Britney Spears to be a family-friendly musician, even though this track is featured every the way on her 6th album, and also she was a controversial artist from job one.

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But in their defense, “If U look for Amy” has been referred to as the raunchiest song the Princess of Pop had actually released up till that point. For instance, on height of the above wordplay, the would appear that her romantic interest in this song, the titular “Amy”, is a fellow female. 

That is come say the on the surface, the lyrics deserve to be taken as alluding to lesbianism. Indeed worrying the afore-referenced heat in the chorus, what it in reality reads in its whole is “all that the boys and also girls are begging to, if you seek Amy”.

So homonym-wise, it comes off as if Brit is saying ‘all the boys and girls are begging to F-*-*-K me’. Or much more to the point, she is acknowledging the both males and females often tend to it is in sexually attractive to her. In reality said line, together taken literally, i.e. Together the lyrics actually read, doesn’t also make sense.

Who is Amy?

And on that note, it should additionally be discussed that “Amy” additionally obviously isn’t a actual person. For example, nobody portrays claimed character Amy on the music video. Rather, she is the representation of some various other idea. And all things thought about (i.e. The music video clip and all), what the is she representing would reportedly be sex.

So as much as double entendres go, as soon as the vocalist is out ‘seeking Amy’, that’s another way of saying that she’s ‘looking for sex’. Or at least that seems to be the simplest way to shot to describe the lyrics in your entirety.

So at the finish of the day, Britney knows that some people ‘love her’, while rather ‘hate her’. But she cool one of two people way, being able to revel in her sex-related attractiveness, which is so solid that the appeals come both sexes.


Music Video

The music video clip to this track to be filmed in a California seaside ar known as Pacific Palisades. It was directed by brothers filmographer Jake Nava. This filmographer previously hosted down the same role for Britney Spears’ 2004 cover of “My Prerogative”.

The storyline of the clip climaxes on the idea the the signer leading a dual life. She appears as a classic housewife ~ above the outside but she’s kind of a sex feen top top the inside. And it attributes references to 2 of Britney’s prior music videos, “…Baby One more Time” (1998) and “Piece that Me” (2007).

Facts around “If U look for Amy”

This is the third single from Britney Spears’ fight album “Circus” (2008). And it to be released through Jive Records and Zomba records to serve that objective on 10 march 2009.

But it no the brand themselves who made the decision to execute so. Rather a poll to be held on Britney Spears’ website in early-December that 2008, wherein fans to be tasked with choosing the album’s third solitary (“Circus” had currently come out around a week prior to that). And this is the track the they decided (with 26% that the votes).

This song was produced by the common Max Martin. And Martin, a regular Britney collaborator, likewise co-wrote the track with the following:

ShellbackSavan Kotecha Alexander Kronlund

Additionally Martin offers background vocals to “If U seek Amy”, alongside another Swedish artist that goes through the name of Kinnda.

It has been detailed that the “if you check out kay” shtick, as it is called, to be not invented by the authors of this song. Rather musicians have been making use of it for decades. The even days all the way back come a track the late Memphis Slim (1915-1988) dropped in 1963 that is in reality entitled “If You check out Kay”.

Concerning the aforementioned controversy that surrounded this song, what it ultimately led to was Britney and co. Coming out with an edited, radio-friendly variation of “If U look for Amy”, i m sorry is instead entitled “If U watch Amy”.

And if we’re ~ above the topic of this monitor offending people, co-writer Savan Kotecha, despite farming up in Texas, comes from a traditional Indian elevator family-wise. And once his parents heard “If U look for Amy”, they to be upset that that participated in such a thing.


Chart power of “If U seek Amy”

“If U look for Amy” was just a middle success as far as Britney Spears’ singles go. What that means is the yes, it was a an international hit, charting in countries as varied as Israel and Russia and also in end 20 nations overall.

But it didn’t sell like a gazillion copies, having actually moved slightly under 1,300,000 systems stateside.

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But ultimately third singles like these room usually released to buttress the revenue of the album in general. And “Circus” itself go sell choose a gazillion copies – or much more specifically 4,000,000 the them together of 2012.

Also it put Britney earlier on top of the Billboard 200 after her previous album, “Blackout” (2008, i beg your pardon peaked at number 2) fail to do so.