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Nolan Bushnell, after offering Atari come Warner interactions in 1976, opened the first Pizza Time theatre in mountain Jose, California in may 1977. It was an arcade nobody had ever seen before, combining pizza, video clip games, and entertainment because that the entirety family. 1, 2 he saw just how much money arcades were making off Atari video games and wanted in top top the action. His initial idea to be to produce a big arcade and use food as a assistance to keep human being playing the video clip games. He determined pizza due to the fact that it was simple.3 for entertainment Bushnell looked into animatronics. The initial animatronic present was an extremely different indigenous today. The original had actually the personalities in a big showroom, hanging out of portrait frames on assorted walls and also corners of the room. The initial location additionally contained end 100 video clip games and also pinball machines. 1Pizza Time Theater came to be a publicly traded firm in 1981. In 1983 with the video clip game crash, Pizza Time Theater starts to watch sales fall. In 1984 Bushnell resigns together chairman and also shortly after Pizza Time theater records Chapter 11 bankruptcy protection. At this time, competitor Show Biz Pizza starts to purchase what is left that Pizza Time Theater and also merges through Pizza Time Theater fully by 1985, creating ShowBiz Pizza Time Inc. In 1985 there were 359 stores (207 ShowBiz Pizza, 152 Pizza Time Theater). Through 1992 every stores have actually been unified and renamed lining E. Cheese"s Pizza. About this time comapany filings display that food and also drink accountied for about 70% that revenue and also games at around 25%. In 1998 the company changes its surname from ShowBiz Pizza Time Inc. To lining E. Cheese entertain Inc. Then in 1999 lining E. Cheese entertainment Inc. Purchases challenger Discovery Zone.2, 7 In 2014 CEC entertainment Inc obtained Peter Piper Pizza indigenous ACON Investments.4 by 2016 there space 592 chuck E. Cheese"s locations about the world. 5 In October 2016 chuck E. Cheese"s announced the they would be phasing the end tokens in favor of rewards cards. 6, 7 In December 2018 CEC entertainment reported having actually 606 areas with food and beverage making 43% and also entertainment/merchandise making 57% of sales. On in march 8, 2019 CEC Entertainments parental company, Queso Holdings, announced a merger through Lion Capital and also a name change to chuck E. Cheese Brands, Inc. They expect to go public by the finish of 2019.7**Revisions to the background are not reflected in the "Revisions" section below. Please visit the understand Token for complete revision history.
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